first_imgLonely Planet says it has no plans to exit the content business, squashing reports that recent editorial cuts in Melbourne, Australia signified a move away from hardcopy guides and into digital content.Last week, the company, which was recently sold to US based digital development company, NC2 Media, launched a new business structure that resulted in cuts of up to 80 writer, photographer and content creator positions at its Footscray office in Melbourne.As part of the new structure, Lonely Planet will focus on building its online presence as well as support traditional methods of gathering information.In a statement, the company stressed reports of exiting the content business and moving all digital roles into the US are “inaccurate”.“There are currently no plans to reduce our breadth of destination content, or our product offering in digital or print,” the statement read.  “Reports of large-scale cuts to our guidebook publishing list are unfounded and categorically untrue and Lonely Planet is committed to continuing to publish guidebooks.”Lonely Planet chief operating officer Daniel Houghton added that they hope to build on the company’s 40-year heritage and continue to inspire travel.Meanwhile, tour operator, Intrepid Travel has announced it exploring new employment opportunities that could possible create positions for a number of Lonely Planet staff made redundant this week.Click here for more information.  Source = ETB News: N.J. Company stresses it has nointention of cutting content creation.last_img

Lonely Planet were still committed to quality content

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