Internet era, all walks of life are in innovation, in the end how can we keep up with the pace of development of the times? O2O transformation is the only way, which is the basis for the development of chain enterprises.
the author believes that the combination of chain retail and O2O mode is perfect, especially some of the more well-known brands of traditional industry chain, O2O model has more advantages than other enterprises. Because these enterprises have a certain reputation and customer base, in the basis of consolidation and development is a lot easier, companies need to develop O2O program according to their own situation, to avoid homogenization, the best recourse to the third party O2O service platform, adjust the O2O system according to the enterprise, but also solve the problems of staff training.
1. pain point one: store electricity supplier experience store.
for modern chain stores is still a major source of corporate profits, but the performance of traditional stores has been the impact of the electricity supplier was devastated; and for enterprise development, business and investment channels is a must. This is the biggest pain point of traditional chain enterprises.
2. pain point two: store customers into the store volume, and the loss rate is high.
traditional chain stores, mostly in the downtown area and the bustling business district, the daily store traffic in a continuous line, but often do not have to purchase, customer loss; even have contributed to the purchase, the two purchase rate is relatively small; sometimes stores customers sincere service at the service, has become the enterprise customers shop.
3. three pain points: chain stores store operations, marketing and customer data is difficult to control.
traditional chain stores, each store store operations, it is difficult to collect large data marketing headquarters and stores all customer information, sometimes the error report, affect the accurate decision-making and operation.
4. pain point four: poor chain store sales.
traditional chain stores, with homogeneous business competition, especially in recent years by the impact of online shopping, in store rent and pay high personnel costs at the same time, the sales performance is very.