[Abstract] China electricity supplier pattern is generally determined, which is also rapidly reflected in the competition pattern of eleven.


Tencent technology Sun Hongchao reported on November 11th

slightly cold in the water cube venues, Alibaba quickly hand over a exciting answer: 1 minutes and 12 seconds of turnover over 1 billion, 12 minutes and 28 seconds of billions of transactions.

in trading volume quiz links double eleven, 19 billion 100 million and 35 billion were concerned with numbers, this is Ali – eleven in the past two years the number, how long can go beyond the day trading volume has become the focus of.

Alibaba this year is not a good day, the stock price all the way down, the slowdown in China’s economic situation, the size of the French luxury brand prosecution and other events have made the aircraft carrier feel uncomfortable.

but to the double eleven this year, the main battlefield of the seven, has all in Alibaba is still far behind the opponents behind.

main battlefield

with vip.com, jumei.com and accelerated capital game, Jingdong, Alibaba, the United States has listed, China electricity supplier pattern roughly determined, it also quickly reflected in the double eleven competition. In the middle of the stage, leaving only two angry bulls.


and Alibaba as compared to last year whether it is known as the exhaust all the skills of more than 28% ratings, the double eleven Spring Festival, or the second half to Su Ning, is the former Alibaba that had never been used.

data from the current point of view, perhaps Ali’s billion good thing.


in November 10th, before the "double eleven" industry routine Festival, Jingdong announced that it will close the pat Network e-commerce platform in December 31, 2015, and in the transitional period of three months, from April 1, 2016 to completely shut down pat network. The original pat Network team will be incorporated into other departments of Jingdong group.

This event has become a microcosm of

this year eleven Jingdong from the business strategy, one of two to report to the State Administration for Industry and commerce real name, Jingdong comprehensive benchmarking ali. But online, Jingdong still falls on the leeward, despite the August strategic stake Yonghui supermarket, but there are still advancing the integration of the two, Yonghui also not in double eleven big promotion activities in the Jingdong.

double eleven this year, after the opening of the 36 minutes, Jingdong single volume has exceeded last year’s total of 14 million single.

friendly and main challenger

compared with the previous eleven double chaos war, this year the market structure has been set, to be able to accompany the two protagonists around only two traditional retail channels started electricity supplier platform.


nventory of eleven pairs of military forces Coalition challenge Ali hegemony

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